As Hurricane Sandy swept through the East Coast, residents evacuated or hunkered down and braced for the worst. And that is what they got. Lives have been lost (the numbers continue to rise as of this morning) and there is an incalculable amount of property damage. People have lost their homes and in many cases, everything they owned, taken by the wind, flood waters and the sea. At times like this, our priorities shift, and rightly so. The business of formulating cosmetics, personal ca...